Tag archive

OTT

Coverage of streaming platforms, release windows, and the economics of digital entertainment.

Streaming platforms, release timing, and digital viewing.

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EntertainmentStreaming and OTT

Streaming Bundles 2026 Put Apps and Ads Together

Disney, Netflix, and Amazon are pushing streaming closer to bundled apps, ad tiers, and live inventory. Viewers get simpler menus, but fewer clean choices.

Riya MalhotraMay 25, 202612 min read

Streaming, screens, and the business of entertainment.Read story

EntertainmentMovies and Box Office

Indian OTT Window Reset Puts Theatres First Again

Indian films are moving back toward theatre-first releases as OTT buyers tighten spending, box office receipts improve and streaming ads become a bigger business line.

Riya MalhotraMay 20, 202612 min read

Streaming, screens, and the business of entertainment.Read story