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Streaming and OTT

Coverage of streaming platforms, OTT release strategy, subscriber trends, and the competition between services.

Platforms, release strategy, and subscriber trends.

This topic sits inside Entertainment and brings related stories together in one archive.

3 published stories in this topic archive.

EntertainmentStreaming and OTT

Netflix FIFA World Cup Game Tests TV Play

Netflix and FIFA launched FIFA World Cup: Launch Edition on June 11, turning the 2026 tournament into a test for TV-based games inside a streaming subscription.

Riya MalhotraJun 13, 202613 min read

Streaming, screens, and the business of entertainment.Read story

EntertainmentStreaming and OTT

Streaming Bundles 2026 Put Apps and Ads Together

Disney, Netflix, and Amazon are pushing streaming closer to bundled apps, ad tiers, and live inventory. Viewers get simpler menus, but fewer clean choices.

Riya MalhotraMay 25, 202612 min read

Streaming, screens, and the business of entertainment.Read story

EntertainmentStreaming and OTT

Netflix Ads Plan Turns Streaming Into Hybrid TV

Netflix's latest upfront makes streaming ads harder to treat as a side product. Ad-supported plans are now central to how major platforms price, package, and sell entertainment.

Riya MalhotraMay 17, 202612 min read

Streaming, screens, and the business of entertainment.Read story