Nina Roy

New signals from YouTube's upfront push, Wall Street Journal reporting, and Digiday's mid-tier creator coverage all point to the same thing. More brand money is coming in, but it is not spreading evenly across the market.

TikTok and Visa's new creator payout card lands at a moment when more brand money is entering the market but many creators still feel cash flow pressure.

Beehiivs latest launch shows how creator software is moving past one-feature competition and into a fight over who owns the whole monetization stack.

TikTok’s new Cameo integration keeps personalized video sales inside the app, giving U.S. creators another revenue stream while the platform keeps more fan activity on-platform.

TikTok and Visa are pitching faster access to LIVE earnings as a business tool for UK creators, not just a convenience feature, and that says a lot about where platform monetization is heading.

TikTok's Cameo tie-up adds another direct monetization lane for U.S. creators and shows how platforms are chasing revenue beyond ads and one-off brand deals.