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Nina Roy

Creator economy reporter

Nina Roy covers creator monetization, platform shifts, and the business of digital audiences across major consumer platforms.

Creator economyShort-form videoPlatform strategy

Recent stories by Nina Roy

YouTube is turning brand deals into a more direct revenue lane for creators
Creator EconomyCreator Monetization
YouTube’s March 23, 2026 Creator Partnerships rollout pushes brand deals closer to the tools creators and advertisers already use, making monetization easier to scale beyond one-off sponsorship outreach.
Nina RoyApr 20, 20263 min read
Creator revenue, platform shifts, and audience growth.Read story